High-Ticket Lead Generation

Crushing the $200 CPA Goal

How a video funnel for a real estate coaching firm attracted high-value clients well under budget.

Case Study: Real Estate Coaching Firm

A real estate coaching firm told Crimson Edge Ventures that any cost under $200 per booked call would be a major win. Crimson Edge Ventures launched a video funnel with Meta ads and drove the Cost Per Appointment (CPA) down to $137.85 within the first 30 days.

$137.85

Actual CPA in First 30 Days

<$200

The Client's Success Target

89

Calls Booked

The Challenge

The main challenge was to beat a $200 CPA benchmark while attracting real estate agents who were serious and ready to invest in a five-figure coaching program.

The Solution

Crimson Edge Ventures implemented a strategy focused on attracting high-quality leads through a video-first approach:

  • An authority-building video sales letter (VSL) funnel was created on GoHighLevel to pre-qualify and educate prospects.
  • Meta ad campaigns used look-alike audiences and interest-stacking to target ideal coaching clients, with ad creative refreshed weekly.
  • Aggressive bid and budget optimization drove the initial CPA of $180 down to $138, with data showing a clear path to under $100.
Bar chart showing Cost per Booked Call

Actual CPA comfortably beating the client's target.

Meta Ads Performance

A snapshot of the campaign performance dashboard.

Screenshot of the Meta Ads Manager dashboard for the coaching campaign