eCommerce & Lead Generation
How a $4.99 eBook became a profitable, automated customer acquisition engine.
An online trading educator hired Crimson Edge Ventures to turn their Day Trading QuickStart Guide into a paid traffic engine. Within 30 days, we launched a high-conversion funnel and multiple Meta ad campaigns to build a deep pool of leads for premium offers.
Cost Per Lead (Free eBook)
Cost Per Purchase ($4.99 eBook)
Return on Ad Spend (in 45 Days)
The primary challenge was to acquire customers profitably in the saturated trading education market, especially when the front-end product sells for less than five dollars.
Crimson Edge Ventures implemented a complete system to not only acquire customers cheaply but also to maximize their lifetime value:
Cost-efficiency across multiple campaign objectives.
A snapshot of the campaign performance, showing results and cost per result.