eCommerce & Lead Generation

1,553 New Buyers in 30 Days

How a $4.99 eBook became a profitable, automated customer acquisition engine.

Case Study: Online Trading Education Platform

An online trading educator hired Crimson Edge Ventures to turn their Day Trading QuickStart Guide into a paid traffic engine. Within 30 days, we launched a high-conversion funnel and multiple Meta ad campaigns to build a deep pool of leads for premium offers.

$8.13

Cost Per Lead (Free eBook)

$76.28

Cost Per Purchase ($4.99 eBook)

4.2x

Return on Ad Spend (in 45 Days)

The Challenge

The primary challenge was to acquire customers profitably in the saturated trading education market, especially when the front-end product sells for less than five dollars.

The Solution

Crimson Edge Ventures implemented a complete system to not only acquire customers cheaply but also to maximize their lifetime value:

  • A conversion-optimized funnel was built in GoHighLevel with stacked bonuses and an authority video.
  • Precision media buying on Meta used look-alike audiences, interest stacking, and a weekly creative refresh.
  • An automated back-end system moved leads and buyers into segmented email and webinar sequences to sell high-ticket programs.
Bar chart showing Meta Ad Campaign Performance

Cost-efficiency across multiple campaign objectives.

Meta Ads Performance

A snapshot of the campaign performance, showing results and cost per result.

Screenshot of the Meta Ads Manager dashboard