Case Study: Local Private Security Service

This security services client needed to generate a steady flow of qualified bookings without overspending. Their previous efforts lacked filtering, resulting in wasted ad spend and time. Crimson Edge Ventures was hired to build a system that delivered results.

$20

Final Cost Per Booked Appointment

<$200

The Client's Success Target

72

Appointments in Just 30 Days

The Challenge

The client's primary goal was to fill their calendar with qualified prospects while staying below their target cost of $200 per appointment. Their existing funnel had no qualification process, leading to wasted resources on poor-fit leads.

The Solution

Crimson Edge Ventures built a comprehensive lead generation system using Google Ads and an intelligent booking funnel. Key strategies included:

Targeting high-intent 'near me' and emergency security keywords on Google Search.
Using 'Call Only' ads to capture mobile users ready to speak immediately.
Developing a quote form with automated SMS and email follow-ups to reduce no-shows.
Performing weekly bid adjustments to continuously drive down costs.

Industry Average Crimson Edge Ventures

Landing Page Example

A screenshot of the high-converting landing page used in the campaign.

Screenshot of the American Guards Security landing page

A 90% Decrease in Cost Per Appointment