Low-Ticket Funnel Scaling

Turning a $4.95 Checklist Into a 4X ROI

How a micro-purchase funnel generated profitable customers and high-ticket webinar clients.

Case Study: Financial Education Company

This financial education company engaged Crimson Edge Ventures to scale their "Ultimate Day Trading Checklist." In thirty days, the team launched a micro-purchase funnel and Meta ad campaigns that landed buyers at under $40, setting up a 4-to-1 return on ad spend.

< $40

Cost per Checklist Sale

40%

Webinar Attendance Rate

400%

Campaign Return on Ad Spend

The Challenge

The goal was to acquire low-cost buyers for a $4.95 checklist and then convert them through a webinar into a $2,495 high-ticket offer, all while staying cash-positive throughout the process.

The Solution

Crimson Edge Ventures designed a multi-stage funnel to acquire buyers and systematically upsell them:

  • A high-converting GoHighLevel funnel was built, offering the checklist along with $1,700 in stacked bonuses to increase the offer's value.
  • Meta ad campaigns utilized look-alike audiences and interest stacking, with creatives refreshed weekly to maintain performance.
  • An automated email and webinar sequence moved new buyers into a live presentation for the $2,495 premium offer.
Bar chart showing Market Traders Funnel Metrics

Key funnel conversion rates and overall ROI.

High-Converting Sales Page

A snapshot of the sales page for the $4.95 checklist offer.

Screenshot of the Market Traders landing page